Search Engine Optimization just got more tougher Jose

Google will now encrypt searches on its website when people log in from any of its applications. Acting as the good Samaritan to secure personalized searches it has begun to implemented SSL protocol for its signed in users. So when you are logged in to your Gmail or You Tube account and conduct a search on you will be directed to . Announcing the news on its official blog , Google says with a pinch of salt :
“As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users”
The company also has a help page providing more information about it here.
You must be asking how does it make a difference for SEO. Well my dear Holmes! When a user reaches your website from a Google organic search , the web browser tells the destination site where did the user come from. This important information is viewed on Google Analytics to find keywords which are bringing in more users. With the implementation of SSL, the destination website will not be able to get the particular query for which the user has landed on the website.
The same news was announced on Google Analytics regarding the change:
“When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site. Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google “cpc”.”
Search Engine Optimizers and online marketers would be the most hit by this implementation as it would be quite difficult to judge on the performance of the various keywords for signed in users during a SEO campaign. Google Analytics or any other app would not be able to get the exact search queries for the organic search visits. But the question remains how many users do search after sign in ?
There are more than 32 million users on Google Plus and a 200 million more on Gmail( In US) which means more than 200 million search queries are cloaked from the analysis of the search engine optimizers and online marketers. These significant numbers will definitely make an impact while analysis of SEO campaigns around the world.
The reliance would be on the performance of the non signed in search queries. The success and failure of various keywords optimized would depend on the search characteristics of the target market.
But as every cloud has a silver lining the search query data would be available on Google Webmaster Central . The data would provide details of the top 1000 queries that have taken place during the period of only 30 days. But here’s again a problem, what did the user do after landing on the website? Converted to a sale or posted an email or moved to another website – such important data would not be shown. Perhaps such a step was taken as Google understands that optimizers and marketers around the world would feel that essential data was taken away by Google.
It is advisable that Google creates a tool to integrate all kinds of data between Webmaster Central and Google Analytics. Taking into consideration that it does not effects their mission of securing user privacy.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s