India posed as the next big destination for Mobile Advertising with a growth of 29% in Q2, according to industry report by Buzz City.With the influx in the new users preferring smartphones is attributed to such high growth. The net audience reached through the mobile ads were close to 87 million with the penetration of smartphones at 26%. Nokia and Samsung constitute the maximum market share of smartphones. For the month of June, the average CPC stood at USD $ 0.01
The report also provided a global overview of the mobile advertising industry which is slated to grow by two times before the end of this year.The mobile media company found that globally smartphone penetration had reached 47 per cent. Saudi Arabia topped the charts of smartphone market with the UK coming second, followed closely by Spain, China and Singapore.During the second quarter the average CPC across the entire network was USD $0.016 .
CEO of BuzzCity , KF Lai supports the fact that developing original content and deploying it over smart phone platforms are the keys to drive market growth in the future.
Similar research conducted by InMobi reveals that 66 per cent of respondents are equally or more comfortable with mobile ads than TV or online ads.Further, fourteen per cent say mobile ads have influenced them to buy via their device and InMobi predicts over three quarters of mobile web users will be using mcommerce by 2013.
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