The exit of General Motors from social media advertising must have sent ripples across the industry.On the same breath brands like Ford and Dell are increasing customer acquisitions through social media networks by the way of paid and earned content. The two factors have prompted social media marketing to be taken to the next level where advertisers and brands can understand the potential of this wide media network.
Efforts are concentrated towards explaining social media as a tool to increase bottom lines and a platform to manage entire marketing strategy. Some of the online marketing goals to look into are enhance search results, email marketing , paid advertising and other measures to impact online buying behavior. Advertisers today are looking into doing innovative ways to attract and convert online sales beyond Twitter,Linked In and Facebook advertising.
The shopping spree of technology big boys like Oracle, Microsoft,SAP, Salesforce and lately Google acquiring social media marketing smart boys namely Wildfire,Buddymedia, Ariba and Virtue is making way for such efforts. Social media experts are continuing efforts at refining and expanding tools.For instance, the industry is looking at strengthening its impression-level measurement capabilities when it comes to ads on social networking sites. Plus, there are platforms that are getting better and better in engaging your fans and also monetizing your audience.
The new acquisitions and strategic alliances are looking at creating enhanced one stop media platforms to manage a gamut of digital marketing campaigns.
As Wildfire puts it in a press release “For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more…”
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