Using Instagram Videos for Digital Marketing

Facebook‘s recent release of Instagram Video brings in a new avenue for brands and digital marketers to tell their story. Yeah, Twitter Vine has been the pioneer in this new arena of content creation with 6.5 seconds of video but Instagram gives you a little more edge required.

Lets first have a look at the difference between Twitter Vine and Instagram Video:

Creating the Videoinstagram, instagram video, social media marketing, social media, facebook, twitter, vine

Instagram provides 15 seconds of video to be created ( Hallelujah !!!!!) giving the required room and comfort to tell your story.  Though it has been previously reported that Twitter and Vine had conducted various research to determine the perfect length for video consumption, 6 seconds is really very less. Instead of thinking out of the box, it make it very “Vine-sque”.


The crowd erupted into “ooohs” and “aaaahs” when Kevin Systrom, the photo-sharing service’s co-founder and C.E.O explained the various editing features.  You can delete the last clip shot in a series or the most recent clip just in case it was a bad take (always happens with me).

Vine on the other hand forgoes the idea of making videos editable.

Both the front and rear facing cameras can be used for recording. The app records your story since it cannot add videos previously created.  But you can always access the videos created through the app on your camera roll.instagram, social media, social media marketing, facebook, twitter,linked in , google

Similar to its photo filters, Facebook owned Instagram Video provides 13 new filters which can be used for a particular kind of a video. These tools would eventually bring many more innovative stories into a reality.  I don’t think Vine would be providing any such features in the near future.

The next awesome feature is the Instagram’s Cinema feature , which stabilizes video shot within the app.Though image stabilization software is said to sacrifice image quality in other ways, most of the time, it shouldn’t be too much of a problem for Instagram’s ever-growing user base. Instagram filters, brightness settings, etc. certainly mess with a photo’s quality enough to begin with, but with the reward of looking tanner, or capturing an unnaturally blue sky.

Lastly, when capturing a video, you can tap within the frame to focus your depth of field, which helps in making the video even more professional.



Instagram encourages video creators to entice users with a thumbnail or cover frame of the video. I think as an app developer Instagram has taken the best decision ever to differentiate itself over Twitter Vine. Where Vine only lets you share to Vine, Facebook, and Twitter, Instagram has expanded sharing whereby it lets you share videos to Facebook, Twitter, Tumblr, Flickr, and foursquare, as well as through email.




Implementing  Instagram Videos for your Online Brand

1> Tell Your Story :  Instagram has a higher reach in terms of audience and with the various sharing options you can publish across various digital media. Within a slot of 15 seconds tell your brand story or product story which would increase engagement with the viewer.

2> Ask Experiences :  I believe that 15 seconds make it possible to share experiences as well. Ask you audience about their experience while using the product or service. Based on the video entries you can create a video ad without having to pay through the nose and publish it across various digital or traditional media.

3> Create Video Series : Instagram can be your status update in terms of a video. You can create a series of videos for  a week or day which can help increase your following on various other social networks as well.

Share your ideas about using Instagram for your brand..

Wishing the best in your digital marketing ventures.


Sagar Mandal


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