The early man described himself as “social animal”. But as his friends started to explore and migrate to new worlds he became lonely. Then as more intelligent beings took birth they showered mankind with technology to make his life easy. The modern man today battles uncertainties & economic crisis staying away from friends & family, but keeping them updated about their everyday life on social media & internet.
Its time brands takes advantage of this real time interactions through real time marketing to connect with the target customers.
Here are some quick steps to boost your sales using Real Time Marketing :
1. Join The Crowd : With easy access to social networks everyone wants to put up their views into any special events using relevant hashtags. You can join the crowd by placing a funny or interesting opinion on the trending hashtags. If the audience loves your tweet they would definitely re-tweet it and help your brand reach a large number of your target customers.
The power went out in the Superdome during the showdown between the San Francisco 49ers and the Baltimore Ravens. Oreo seized on the opportunity, and tweeted this during the thirty-four minute hiatus :
2. Associate With a Crowd Pulling Event : Going to an event or having an awesome time is incomplete without checking in on location based social networks like Foursquare & Facebook . Besides, its consider cool to show off what an awesome time you are having. Adding to that Foursquare gives you points everytime to check-in to a location .Target on these crowd pulling events or places in your location and provide them with an offer which they would love to participate.
As the crowds checked in to watch their SuperBowl game on Foursquare , PizzaHut provided offered almost 50% off on purchases with American Express . The result being more than 303,455 people checked in and availed the offer. We believe the in stadium pizza store must have sold out all pizzas
3. Respond to competitor’s negative review : Gone are the days when an angry customer was shown a thousand doors . An angry customer will tell the world about the brand with the power of social media. So when a customer relents about your competitor especially on Twitter, it brings a huge business opportunity for you. Respond to the customer with a message that does not sounds “salesy” but consoles or calms him/her down. Also take care that the message creates any bad sentiment about your brand.
Recently one of my peers was on a business trip to Chicago and was told to wait as there were some issues with the hotel’s systems. As he tweeted his anger , another hotel just down the street responded – “ Hi ! Sorry for the tough time Have a wonderful trip ahead”
The other brand did not say that hey we have rooms available or our systems are fine for a quick check in. Your brand reaches to the customer- in -need and has high conversion possibilities.
4. Newsjacking :
Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized due to David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Events can become breaking news and it creates immense opportunities for brands to position themselves as solution providers as well as ride the popularity wave.
David Scott provides a visual timeline of newsjacking to explain this phenomena :
5. Connect with Customer Moments : Your customers come across many events in their lifes, about which they spread the message on social media, let that be referred as “moments”. These moments can be special like – at a party, getting married, expecting a baby or can be sick like – breakup, sick etc. Listening to these moments on social media channels and responding to them as an individual with remedies by positioning your product increases your brand / product awareness.
You can use this tactic on your email marketing campaigns as well . Send a personalized message to your customer on his/her special moment with an exciting offer. Personalization of your email campaigns would indicate that your brand listens to its customers instead of spamming – which is the normal perception.